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rank for an obscure or meaningless query. In April 2012, Google announced in its March "Penguin" update that it would be changing the way it handled anchor

google-penguin-updates-past-present-and-futureGoogle penguin updates past, present and future
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In April 2012, Google launched Penguin algorithm update – aimed at decreasing the rankings of websites that manipulated the number of backlinks pointing to them. This update, had a huge impact, changing the Internet we used to know for good.