rank for an obscure or meaningless query. In April 2012, Google announced in its March "Penguin" update that it would be changing the way it handled anchor
Google penguin updates past, present and future
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In April 2012, Google launched Penguin algorithm update – aimed at decreasing the rankings of websites that manipulated the number of backlinks pointing to them. This update, had a huge impact, changing the Internet we used to know for good.