"Google search algorithm" redirects here. For other search algorithms used by Google, see Google Penguin, Google Panda, and Google Hummingbird. PageRank
Google penguin updates past, present and future
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In April 2012, Google launched Penguin algorithm update – aimed at decreasing the rankings of websites that manipulated the number of backlinks pointing to them. This update, had a huge impact, changing the Internet we used to know for good.