Essentials of Search Engine Optimisation (SEO)from TheInternetConference, ago in Ian Lockwood's no-nonsense and concise overview of the essentials of Search Engine Optimisation (SEO). What are the practical steps you need to take to improve your rankings in the search engines? How do you need to build your website to please the search engines? In clear and simple language you will learn the latest techniques for you to use to make an impact on your website visibility in the search engines.
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shiftfrom randfish, ago in Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.
Google Algorithm Chaos: Panda, Penguin, and Other Google Updatesfrom bhartzer, ago in Frustrated at the world of algorithm updates? Has a Google penalty wiped you out? Do you have an algo-proofed website? Do you have an algo-proofed website? Has a Google penalty wiped you out? Do you have an algo-proofed website? Can your online marketing platform sustain the test of time? Obtain answers to these questions as well as solutions for long-term SEO success from this session.<p>The second part of "algo choas" is to be proactive and stop penalties and algo problems before they happen. Don’t waste time trying to fix Google penalties chasing unauthorized content usage with Google Alerts, Copyscape, GWTs, disavowing junk links and other services.